Demand & Forecasting
Pace vs. STLY: Why Last Year Is Still Your Most Important Benchmark
Same time last year isn't a perfect benchmark. But it's the one that tells you whether the story you're telling about forward demand is actually supported by what's happening in the booking window.
4 min read
Pace reporting compares your current on-the-books position for a future date against where you were at the same point in the booking curve last year. A hotel running 10% ahead of STLY for a date 30 days out is in a fundamentally different position than one running flat — and should be making different rate decisions.
The challenge is that STLY comparisons are only useful if they're made at the right granularity: total occupancy STLY tells you one thing, but corporate segment STLY tells you something more specific and more actionable. Pace reports also need to be read alongside rate — being ahead on occupancy but behind on ADR is not a position you want to celebrate without understanding why.